Lovingly

We create flowers where Charlotte actually moves, just off I-77 on Clanton Road. The day starts early: carts roll out of the walk-in cooler, printers spit out order tickets, and the team meets to stage deliveries by neighborhood. Uptown goes first, then South End, Dilworth, and Ballantyne before traffic hardens. By nine a.m., the studio hums like a beehive: music on, cutters clicking, stems trimmed, and drivers calling out routes.

We’re a crew of designers and drivers who take pride in small details.
Tammy’s been here longer than almost anyone. She came in to help with bookkeeping, got pulled onto the bench during a Valentine’s rush, and never left.
Jody’s the calm in the storm. She once built a hundred pink roses in one go to help a customer fix a birthday he nearly forgot.
And Scott? Everyone at the hospitals knows him by name. He’ll call from the lobby to double-check a room number or wait until someone’s back from lunch to hand a bouquet over personally.

Our work follows the heartbeat of the city. Mornings are for hospital deliveries; afternoons bring weddings, corporate events, and sympathy work that deserves quiet attention. We know how to load a van so standing sprays arrive standing, and we know when to give families space during long services, like the Vietnamese funeral that stretched over an entire day, where we scheduled deliveries in waves so flowers stayed fresh through every ceremony.

Nothing here is anonymous. Walk into our studio and you can point at a single stem; we’ll build around it while you watch. If you’ve ordered before, we probably remember the notes: no lilies, airy textures, add ranunculus if they’re in season. When a storm rolls in or a lane closes, we reroute on the spot. The goal is simple: your person should notice the design, not the delay.

We were Flowers of Charlotte. Now we’re Lovingly: the same benches, the same cooler hum, the same habit of doing the hard parts right. Every arrangement we make is designed for this city, for its pace, its people, and its moments worth remembering.